Our Strategy 2023-26

DOWNLOAD STRATEGY 2023-26

We are a charity that helps and supports older people, especially those who are vulnerable, isolated and in poverty. Our vision is to live and work in a society where older people are respected and enabled to meet their aspirations, and our mission is to make a difference to the quality of life of older people and promote a positive view of ageing. We operate across Rhondda Cynon Taf, Bridgend and Merthyr Tydfil. In these counties there are 178,000 people aged 50+, that’s 40% of the population.



We also have a voice at a national level as part of Age Connects Wales, and are members of Age Alliance Wales, an alliance of national organisations that seek to influence Welsh Government policies affecting older people.

We Listen:

We put older people at the heart of all we do to achieve the best personal outcomes for those that seek our support. We listen to older people and use what they tell us to be a champion for their rights, dignity and respect.

We Learn:

We welcome innovation and creative solutions to achieve the results older people want. We are committed to the improvement and growth of the people who work with us through personal

We Care:

We are compassionate and caring in everything we do. We recognise the diversity of lived experience and will challenge discrimination wherever and whenever we see it. We build relationships on trust, openness and integrity. We support one another to achieve their best.

Our Strategy

We are compassionate and caring in everything we do. We recognise the diversity of lived experience and will challenge discrimination wherever and whenever we see it. We build relationships on trust, openness and integrity. We support one another to achieve their best.

Our Priorities

We will create opportunities for older people to inform and improve our work.

We will use our influence individually, collectively and in partnership to be a champion for older people.

We will increase and invest in our volunteer workforce to sustain the work of the charity.

We will develop and grow sustainable income streams to support our work and build our resilience.

We will invest resources in the growth and welfare of our people.

We will work towards becoming an Accredited Net Zero Organisation by 2040.

We will continue the digital transformation of our charity, exploring new technology and opening access to our services for more people.

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